Kids Alive International
Redesigning the Kids Alive site was a complicated endeavor. Kids Alive is a Child Sponsorship Organization, a Missionary Sending Organization and a Relief and Development Organization all rolled into one. Designing so that each of these organizational facets is featured in a way that is both accurate but not overwhelming was a unique challenge. Ultimately, we decided to feature Child Sponsorship as the primary Call to Action due to it's ability to attract and encourage an ongoing revenue stream. At the end of the day, we were able to create a site that met the organization's needs in a visually attractive and compelling way.